Word: chryslers
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...stuffy. Everyone was divided into units for different aspects of design. Here we can sit down and talk about a project from ground up." Jack Stavana, Mazda's director of product planning and research who masterminded the marketing of the Miata, agrees. "Frankly," says Stavana, who worked for Chrysler for five years, "I needed to get out of Detroit, because there weren't fresh ideas there. We start with a fresh sheet of paper...
...American automakers opened their studios in 1983 and 1984, and Chrysler's brand new LH model -- an intriguing would-be car with the wheels 10 in. farther back than standard to create more legroom and a stabler ride -- is mostly a California creative product. But, in general, Detroit has been typically cautious in handing design responsibilities to the Californians. Ford's chief designer, Jack Telnack, allows that the recent Thunderbird and Escort models have only been "influenced" by notions from their people on the coast...
...will clean Currier House," the note read. "And you will make it shine like the top of the Chrysler Building." When I got my rooming assignment for Matthews North, the sly tricks of my employers became clear to me. The Dorm Crew Powers-That-Be were trying to isolate me from my fellow workers and alienate me from my home and work. They wanted to prevent me from socializing with my peers and thus agitating for better working conditions...
...Blue struggles to regain a share of the worldwide computer market that has slipped from 35% a decade ago to less than 25% today. "We've cut layers of management," says a company spokesman. "These are our ways of staying alive and being competitive." In Detroit, Ford, Chrysler and General Motors have eliminated 350,000 jobs since 1979, a reduction of 36%. The Big Three plan to lop off another 20,000 white-collar positions this year...
...long-distance calls and no fee for life to anyone who signed up the first year, 10 million consumers called to ask for Ma Bell's special Visas and MasterCards. Last week Ford began offering no-fee Visas and MasterCards carrying the company's blue-and-white oval. Chrysler is preparing to offer its own brand of cards...