Word: chryslers
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...matter how the Chrysler bankruptcy works out, there will be no reason for Americans to mourn. Chrysler is not going to die. One or two of its brands may disappear but most of them have value. The cars may run on engines built by a Japanese car company and part of what is left of Chrysler may be operated by a firm headquartered in Germany. But, each new Jeep will still be a Jeep. The fact that it is the Jeep brand sells cars and trucks...
...year, some company or companies will be operating Chrysler in pieces or a single entity and those who were worried about its future will only be able to say "how can we miss you when you won't go away...
...tiny Fiat 500 is one of the first cars Chrysler hopes to build in North America through its new alliance with Fiat. "It's highly, highly likely that the Fiat 500 will be built in the NAFTA region," said Chrysler vice chairman Tom LaSorda after the deal with Fiat was completed as part of the company's structured bankruptcy. Lasorda added that Fiats will probably begin showing up in American showrooms within the next few months...
...Will they sell? "There is a lot of potential," says a hopeful Ralph Gilles, Chrysler's Vice President of Design, who believes that cars such as the Fiat Punto and Bravo could have great appeal for American buyers. "The technology is there. These guys know how to do it," he says. (See the most important cars of all time...
...addition to the Fiat 500, which is well known for its styling, Chrysler executives also are known to be interested in Fiat's small, turbo-charged diesel engines, which would immediately give a company best known for minivans a big fuel-economy boost...