Word: chun
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Dates: during 1960-1969
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...wowed the ad industry with his grain-of-salt Volkswagen ads playing up qualities that would normally be considered shortcomings ("Think small"). Though some admen still stubbornly insist that "humor doesn't sell," the evidence is that nowadays it does. The major factor in making Duluth's Chun King Corp. a nationally known enterprise has been the zany commercials for the company's prepared Chinese food written by Hollywood's Stan Freberg and yodeled by the "Chun Kingston Trio...
Like a big (247 Ibs.) bear, Benjamin Franklin Dillingham II sat in a rumpled brown suit, restive under the pink and red leis that draped his neck like a collar, and listened to talks by fellow Republican candidates Peter Chun, Bill Kim, Bob Fukuda and Ted Nobriga. Then came Ben Dillingham's turn. He arose ponderously, lifted his right arm in salute. "Alooooo-ha!" he roared. "Aloooooooo...
...sometimes to be found at a price, because U.S. distillers a few years ago set up the Bourbon Institute (it is not a university) to promote exports. In Tokyo, the Japanese can buy Munsingwear undershorts, though U.S. textilemakers complain that the Japanese underprice them around the world. The Chun King Corp. of Duluth, Minn., recently began shipping chow mein in cans to Formosa. In less bizarre ways, too, some resourceful U.S. businessmen are expanding exports, which in the second quarter hit $5.5 billion, up 10% from 1961's second quarter. June was the best month for exports in five...
...with the Manhattan ad agency he whimsically refers to as Batten, Barton, Durstine & Yangpoo, have helped make a flamboyant. 43-year-old businessman named Jeno Paulucci (pronounced Puh-loo-chee) the nation's most successful manufacturer of Chinese food. Barely 15 years old, Paulucci's Duluth-based Chun King Corp. now rings up more than half of all U.S. sales of packaged Chinese food. Chun King's gross climbed 15% to $30 million last year, and Paulucci-who owns the whole company-expects a still fatter gain this year...
...constructing his food empire, which now stretches from frozen egg foo yung to a fruit pie-filling firm called Northland Foods. Paulucci adhered to a two-point credo: "Cut out the middleman" and "Take advantage of waste." Shopping for bargains around the world, Chun King buys beef from Australia and shrimp from Ecuador, contracts directly with Chippewa Indians for wild rice and with Oklahoma and Texas farmers for mung beans, from which bean sprouts are grown. The simpler ingredients, such as celery and mushrooms, Chun King produces for itself-and here the profiting from waste enters. When Paulucci found...