Word: chun
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...brands (Camels, Winston and Salem), posted record sales ($495 million) and earnings ($36.4 million) last quarter. Still, profits were not much more than a millimeter above the same quarter in 1967 ($35.8 million) and, notably, much of the increase was earned in the company's nontobacco business (including Chun King foods, Vermont Maid syrups...
Along with Alka-Seltzer, Volkswagen, Avis, and Chun King chow mein pointed the way. If critics were to categorize commercials in the manner of plays or films (and why not?), they would find a variety of styles and sub-styles. For a start, one can discern...
Creator of the campaign is Hollywood Humorist Stan Freberg, best known for his takeoffs on Dragnet and his Madison Avenue musings on behalf of Chun King chow mein and the United Presbyterian Church ("The blessings you lose may be your own"). Besides newspaper layouts, Freberg's program includes patter from stewardesses (on landing: "We made it! How about that?"). It also features hot-pink lunch pails which are distributed to passengers and contain such items as a handkerchief-size child's security blanket, which the stewardess demonstrates by rubbing it against her cheek. Freberg plans to paint...
...Reynolds, the No. 1 tobacco company, raised its 1966 earnings by 3.4% to a record $138 million-with a lot of help from sales of non-tobacco products (Hawaiian Punch juice, Chun King foods). Despite the health furor, there is plenty of fire in the company's smokes. Its Camels and Salems remained at the top of their markets, while Winston edged out American Tobacco's Pall Mall for the first time as the best-selling brand of any kind...
...since he became president of the American Tobacco Co. in 1963, Robert Barney Walker has become known some what extravagantly as "Brand-a-Month Barney." While American has been concentrating chiefly on smokes, the rest of the industry has been on a merger spree, picking up products ranging from Chun King (Reynolds) to Clark Gum (Philip Morris). Now American is beginning to catch up with the trend, which began with the health scares of the late 50s, to ward profitable acquisitions as a hedge against poor cigarette sales prospects. Last May, American took over Sun shine Biscuits, Inc., the nation...