Word: chun
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...goofy, spoofy radio commercials of Stan Freberg have moved a lot of Chun King Chinese food and Contadina tomato paste ("Eight great tomatoes in that little bitty can?") into the stomachs of consumers, and now Stan is going to try to move some of the consumers into church. His newest client: the United Presbyterian Church in the U.S.A. Says Satirist Freberg, who earns about $500,000 a year by gently kidding his employers' products: "They wanted me to try to sell Christianity, actually, and I said I thought we would reach more people if we narrowed it down...
...town was so grateful that it named a street after him. In recent years Fantus has expanded into surveying areas to see what sort of industry they can use. When Cambridge, Md., proved to have nearly everything needed to make chop suey, Fantus found it a new resident in Chun King Corp. The Fantus report on Evansville, Ind., so strongly criticized the town's attitude ("Evansville people resent anyone in power . . . politics is a dirty word") that it inspired civic reform and later enabled the city to attract new plants...
...wowed the ad industry with his grain-of-salt Volkswagen ads playing up qualities that would normally be considered shortcomings ("Think small"). Though some admen still stubbornly insist that "humor doesn't sell," the evidence is that nowadays it does. The major factor in making Duluth's Chun King Corp. a nationally known enterprise has been the zany commercials for the company's prepared Chinese food written by Hollywood's Stan Freberg and yodeled by the "Chun Kingston Trio...
Like a big (247 Ibs.) bear, Benjamin Franklin Dillingham II sat in a rumpled brown suit, restive under the pink and red leis that draped his neck like a collar, and listened to talks by fellow Republican candidates Peter Chun, Bill Kim, Bob Fukuda and Ted Nobriga. Then came Ben Dillingham's turn. He arose ponderously, lifted his right arm in salute. "Alooooo-ha!" he roared. "Aloooooooo...
...sometimes to be found at a price, because U.S. distillers a few years ago set up the Bourbon Institute (it is not a university) to promote exports. In Tokyo, the Japanese can buy Munsingwear undershorts, though U.S. textilemakers complain that the Japanese underprice them around the world. The Chun King Corp. of Duluth, Minn., recently began shipping chow mein in cans to Formosa. In less bizarre ways, too, some resourceful U.S. businessmen are expanding exports, which in the second quarter hit $5.5 billion, up 10% from 1961's second quarter. June was the best month for exports in five...