Word: chun
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...over a year, California Comic Stan Freberg has been delighting U.S. radio audiences with zany commercials featuring the so-called "Chun Kingston Trio" in such far-out "folk songs" as Oh, Handle Me Down My Walking Chow Mein. Last week, turning to television, Freberg outdid himself on an hour-long "Salute to the Chinese New Year." In his shrewd parodies of familiar television fare, Freberg so amused the critics that they genially forgave him for turning the program into one long plug for Chinese chow, capped by the slogan: "Buy two cans of our chow mein...
...with the Manhattan ad agency he whimsically refers to as Batten, Barton, Durstine & Yangpoo, have helped make a flamboyant. 43-year-old businessman named Jeno Paulucci (pronounced Puh-loo-chee) the nation's most successful manufacturer of Chinese food. Barely 15 years old, Paulucci's Duluth-based Chun King Corp. now rings up more than half of all U.S. sales of packaged Chinese food. Chun King's gross climbed 15% to $30 million last year, and Paulucci-who owns the whole company-expects a still fatter gain this year...
...constructing his food empire, which now stretches from frozen egg foo yung to a fruit pie-filling firm called Northland Foods. Paulucci adhered to a two-point credo: "Cut out the middleman" and "Take advantage of waste." Shopping for bargains around the world, Chun King buys beef from Australia and shrimp from Ecuador, contracts directly with Chippewa Indians for wild rice and with Oklahoma and Texas farmers for mung beans, from which bean sprouts are grown. The simpler ingredients, such as celery and mushrooms, Chun King produces for itself-and here the profiting from waste enters. When Paulucci found...
Your tremendously interesting cover story of Vice Premier Li Fu-chun [Dec. 1] was one of the most enlightening articles concerning Red China that I have read. It truly gave an inside picture of the never-ending problems that Communism has bestowed upon this underdeveloped country. It should give the people of America the courage to help win this "silent war" before we too are confronted with the evils of Communism upon our free American soil...
...from catastrophe. Since it was now obvious that the planners had been right and the sloganeers wrong, reason would suggest that the sloganeers should suffer. But the Communist solution was to purge the most outspoken of the planners; then the party could majestically change course. Last April Li Fu-chun thundered: "Not merely has agriculture been neglected to promote heavy industry, but there has also been a waste of men, money and materials. There has been inefficient planning...