Word: chung
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Dates: during 2000-2009
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...will take a seat alongside “The Blues Brothers”—or any of Ramis’ best work—in the comedy hall of fame. Just look for the one with the bullet holes.—Staff writer Ben B. Chung can be reached at bchung@fas.harvard.edu...
That leads to another hurdle, often referred to as the numbers game. If marketers put big numbers--like 50--on their products, women walk away. "Thirty-five plus is code for brands that probably have an average age of around 50," says James Chung of Reach Advisors, a Boston-based market-research firm. Indeed, the fashion community seems nervous about anything that is even remotely close to 50. "It makes you less fashionable, less sexy, if you talk about 50," adds Liebmann. "A 50-year-old sees herself as being as good...
...grown for nine consecutive years, and sales surged 34.6% in the second quarter of this year, to $343 million. "Because of that growth, every company and their mother is trying to get into selling a line of clothing to women in their 40s, or 35 plus," says marketing expert Chung. "No one paid attention to this age bracket before...
Even advertisers, until recently loathe to associate their products with older customers, are taking note. Five years ago, Chung says, you wouldn't see 35- to 40-year-old women in ads. Now it's common. "Call it the Desperate Housewives phenomenon," says Chung. Christie Brinkley, 51, appears in the new ads for CoverGirl Advanced Radiance Age-Defying Compact Foundation, and actresses like Susan Sarandon, 59, can be seen hawking Revlon foundation. Upscale department stores like Saks Fifth Avenue are putting older women in their advertising...
...sculptors highlighting seven key pieces from the museum’s collection. Several undergraduates were also involved in the project and will be giving gallery talks. The Busch-Reisinger Museum. Free. (DJH & LRC)—Happening was compiled by Lois E. Beckett, Lindsay R. Canant, Ben B. Chung, Daniel J. Hemel, David F. Hill, Marianne F. Kaletzky, Kimberly A. Kicenuik, Lindsay A. Maizel, and April B. Wang...