Word: chung
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Dates: during 2000-2009
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...Chung Mong Koo, chairman of South Korea's Hyundai Motor, carefully scrutinizes a newly designed gearshift lever for the automaker's Sonata sedan while his entire senior management team hovers around, anxiously awaiting his approval. The execs are justifiably edgy. Engineers added a plastic plate beneath the shifter to prevent spilled coffee and other flotsam from falling into the mechanism and gumming it up. It's a minor change, but no one is treating it that way, least of all Chung, a hard-nosed, detail-oriented boss with a penchant for micromanagement. ("He still makes the decision...
...Chung, 67, has spent six years hammering this zero-defects message into the heads of Hyundai's employees?and the result has been one of the most surprising turnabouts in automotive history. A few years ago, Hyundai, South Korea's largest car manufacturer, was a synonym for "shoddy." Seoul was the only place in the world where you were likely to see large numbers of its cars on the street. Today, the company's line of pleasantly stylish, relatively inexpensive and certifiably reliable sedans and sport-utility vehicles is tailgating the industry's best-known brands in several prime markets...
...Staff writer Ben B. Chung can be reached at bchung@fas.harvard.edu...
...eventually attended Yale Law School. My mother came from China in 1929 and first worked in a restaurant; she later graduated from the University of Minnesota Medical School. As their stories show, despite prejudice, the success of Asian Americans through hard work is not new. Jock K. Chung New York City...
PATRICK S. CHUNG...