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...Hindu mythology, representing first a Naga, a sacred serpent born of Kadru and the sage Kasyapa. then the serpent-king Sesha, who is usually associated with the god Vishnu in the creation of the world. The picture of this symbol is probably taken from an esoteric book by James Churchward, The Sacred Symbols...

Author: /time Magazine | Title: LETTERS: Letters, Mar. 11, 1974 | 3/11/1974 | See Source »

...invented out of whole cloth by James Churchward, who wrote several detailed, popular books about its inhabitants and their alleged "secrets." Lemuria, originally a geologists' land mass that sank 60 million years ago, was appropriated and modernized by Madame Helena P. Blavatsky, founder of the Theosophical Society. She used it as a home for her "Third Race" of apelike, four-armed men who came to a bad end after discovering...

Author: /time Magazine | Title: Science: Sunken City | 9/8/1952 | See Source »

Easter is the one day of the year when everyone who calls himself a Christian goes to church, if he ever goes at all. Congregations flock churchward in their Easter best, and the churches themselves are brave with flowers; the preachers for once preach joyful sermons, the singing soars with hallelujahs. After the penitential season of Lent, the long winter night of the Christian year, Easter comes like the dawn -the dawn of the first day of spring...

Author: /time Magazine | Title: Religion: The Church & the Churches | 3/26/1951 | See Source »

...playfully called it "Electrolysis." But he did not start mass production until 194,5. Last year, his assembly-line yard at West Haven, Conn, turned out one steel cruiser every 90 minutes, and he grossed $4,250,000. (When Steelcraft's 1,000th boat came off the line, Churchward had it lifted 106 feet by a crane, then dropped to demonstrate its indestructibility.) So far, he has turned out 1,860 cruisers. This year he is stepping up production one-third, and hopes to turn out more small cruisers than all the other boatbuilders combined...

Author: /time Magazine | Title: CARRIAGE TRADE: Poor Man's Yacht | 1/19/1948 | See Source »

Wooden boat builders still sniff at steel hulls, claiming that they are noisier, hotter, and expensive to maintain. But Churchward says flatly...

Author: /time Magazine | Title: CARRIAGE TRADE: Poor Man's Yacht | 1/19/1948 | See Source »

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