Word: churchward
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Dates: during 1940-1949
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...catcher was the custom-built $30,600 Sport Fisherman of Consolidated Shipbuilding Corp., with red-leather "fighting" and swordfish chairs, and a built-in cocktail bar. But the crowd pleasers were the mass production models like M. M. Davis & Son's 21-ft. Cruis-Along ($2,440) and Churchward & Co.'s all-steel, all-welded Steelcraft cruisers, priced from...
Steel Builder. If the day of the poor man's yacht had not quite arrived, Steel-craft's Jack Churchward, 54, was doing his best to make it dawn. Ever since he graduated from Princeton, Jack Churchward has tinkered with welding processes. His inventions made money but his ambition was to become the Henry Ford of pleasure boats...
...playfully called it "Electrolysis." But he did not start mass production until 194,5. Last year, his assembly-line yard at West Haven, Conn, turned out one steel cruiser every 90 minutes, and he grossed $4,250,000. (When Steelcraft's 1,000th boat came off the line, Churchward had it lifted 106 feet by a crane, then dropped to demonstrate its indestructibility.) So far, he has turned out 1,860 cruisers. This year he is stepping up production one-third, and hopes to turn out more small cruisers than all the other boatbuilders combined...
Wooden boat builders still sniff at steel hulls, claiming that they are noisier, hotter, and expensive to maintain. But Churchward says flatly...
...traditional frame-and-plank construction, Richardson was showing 25-ft. cabin cruisers of molded mahogany plywood (price: $4,500 & up). Less conventional and less expensive (under $4,000) was the 26-ft. Steelcraft, an all-steel, welded hull cabin cruiser made by West Haven, Conn.'s Churchward...