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...catcher was the custom-built $30,600 Sport Fisherman of Consolidated Shipbuilding Corp., with red-leather "fighting" and swordfish chairs, and a built-in cocktail bar. But the crowd pleasers were the mass production models like M. M. Davis & Son's 21-ft. Cruis-Along ($2,440) and Churchward & Co.'s all-steel, all-welded Steelcraft cruisers, priced from...

Author: /time Magazine | Title: CARRIAGE TRADE: Poor Man's Yacht | 1/19/1948 | See Source »

Steel Builder. If the day of the poor man's yacht had not quite arrived, Steel-craft's Jack Churchward, 54, was doing his best to make it dawn. Ever since he graduated from Princeton, Jack Churchward has tinkered with welding processes. His inventions made money but his ambition was to become the Henry Ford of pleasure boats...

Author: /time Magazine | Title: CARRIAGE TRADE: Poor Man's Yacht | 1/19/1948 | See Source »

...traditional frame-and-plank construction, Richardson was showing 25-ft. cabin cruisers of molded mahogany plywood (price: $4,500 & up). Less conventional and less expensive (under $4,000) was the 26-ft. Steelcraft, an all-steel, welded hull cabin cruiser made by West Haven, Conn.'s Churchward...

Author: /time Magazine | Title: CARRIAGE TRADE: What, No Dreamboats? | 1/20/1947 | See Source »

Plato Was a Piker. Modern Atlanteans go far beyond Plato, peopling their imaginary lands with super-cultured inhabitants. Greatest extender of the Atlantis myth: Author James Churchward, who invented the "lost continent of Mu" in the Pacific. Its inhabitants, the originators of civilization, colonized Atlantis 20,000 years ago. Their ships entered the "Amazon Sea" through a canal cut through the Andes Mountains, then in the puppy stage. Other Muvian colonies: Egypt, Greece, the Mayans...

Author: /time Magazine | Title: Science: Unsinkable Atlantis | 5/27/1946 | See Source »

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