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...sometimes downright obnoxious. One of the pioneers in the field is Crazy Eddie, the New York-area consumer-electronics chain with the pitchman who raves about "insane" prices and "Christmas sales" in August. Instead of copying the slick style of the ad factories on Madison Avenue, local advertisers churn out low-budget affairs that they often write and produce themselves. Nothing is too ridiculous if it catches a viewer's attention: announcers attack water beds with chain saws or dress up like gorillas and yell, "You'll go bananas!" In some cases, these homemade off- the-wall routines have caused...

Author: /time Magazine | Title: And Now, a Gag From Our Sponsor | 5/19/1986 | See Source »

Betty Friedan has dubbed it a "deceptive, backlash book." Erica Jong has called it the kind of work that "could start a revolution" and "serve as blueprint for a new era of feminist activism." Those heated reactions were only a small part of a new controversy slowly beginning to churn in U.S. feminist circles. Its focus: a newly published 461-page study that examines why, despite the furor of the feminist revolution in the '60s and '70s, women in the U.S. labor force remain substantially poorer than their West European counterparts. The book's most startling claim: the feminist movement...

Author: /time Magazine | Title: Sexes: Motherhood Vs. Sisterhood | 3/31/1986 | See Source »

...dancers somewhat resemble fresh laundry themselves in their loose white costumes. Lying on the floor, they suggest the rotating wash cycle by briskly waving their arms and legs. Later, as the action speeds up, they swing rolled- up sheets that churn around Penny Hutchinson, who plays a sort of heroine- housewife. Set to music and words by Herschel Garfein, the fantasy moves from borderline silly to giddily lyrical. Morris laughs at soap-company ad pitches but not at the washday ritual. For the indomitable housewife he has open affection...

Author: /time Magazine | Title: Dance: Seattle's Young Spellbinder | 3/31/1986 | See Source »

...Antichrist's signal, the other piranha churn the water red, Poodlehead pulling some kind of obscure homoerotic significance from it, Sigmund pointing out a spelling error on the third page...

Author: By Benjamin N. Smith, | Title: A Section in Hell | 3/18/1986 | See Source »

...even without Satellite weather charts or the sprouting of pollution coated leaves one sure sign of the season of gladness would still remain with the regularity of an atomic clock, the fashion industry would continue to churn out glossy pages announcing the newest spring in notations in asbestonsz trousers or the propel width of radiation suits...

Author: By Charles M. Sneid, | Title: Fun, Sun and Dumb--This Spring's New Looks | 3/19/1985 | See Source »

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