Word: ciafardini
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Dates: during 2000-2009
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Three and a half years ago, McCartney took her quest to Yves Saint Laurent Beauté, which, like her eponymous label, is owned by the Gucci Group. Maggie Ciafardini, CEO and managing director of the U.S. division of YSL Beauté, admits that what the fashion designer had in mind presented unique challenges: "What was key for Stella was to show that you could have gain without pain, and it was indeed a challenge for the R&D team to develop luxurious textures without any petrochemicals or chemical preservatives. Some products are particularly difficult to formulate, and the research and development took...
...While Ciafardini won't go on record with sales projections, calling this launch "quite unpredictable; it is the beginning of a new era," she is confident that the line?which for now is available in the U.S. only at Sephora?will meet a growing demand for natural yet luxurious products. "Stella McCartney has a great legitimacy in launching an organic skin-care line. Plus, the program is simple and serious, and those are two success factors for skin care." The CEO also cites the range's Ecocert label, "which is a guarantee of seriousness and honesty for the consumer...
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