Word: ciarelli
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Dates: during 2000-2009
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...Ciarelli did not resemble a kid with technological brilliance so much as a journalist with a lot of initiative...
...When I started out, it was not, like, a serious thing,” says Ciarelli. “I already had this interest in Apple products. I was very interested in what was coming next. I definitely wanted to be able to report that kind of news to people...
...guess it’s really the same thing as any reporter who’s starting out on a beat,” Ciarelli continues. “In most cases, when you’re starting out on the beat, you know no one and you just have to start from scratch...
Eventually, Ciarelli built up sources and thinksecret.com was able to report on products before Apple officially released them, increasing the site’s popularity...
...site’s popularity has been tied to big scoops. Each big scoop just adds on to your track record for reporting on Apple,” says Ciarelli...