Word: ciba
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Dates: during 1990-1999
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...help Levy's mother, who died in 1996, it has passed muster with a scientific advisory panel to the U.S. Food and Drug Administration. Last week the panel recommended that the FDA approve Visudyne as a treatment. If the agency agrees, the drug, which would be marketed by CIBA Vision, could be available in the U.S. early next year...
BASEL, Switzerland: A year after its rivals Ciba Geigy and Sandoz combined to create the world's largest drug company just across town, Roche Holding is looking to catch up. Monday, the Swiss giant announced it will buy holding company Corange Inc. for $11 billion in a deal that will boost Roche's drug operations from tenth place to sixth in the worldwide medical diagnostics market. Roche will assume Corange's holdings in Germany's Boehringer Mannheim, a market leader in cardiovascular and cancer treatments. It will also gain an 84.2 percent stake in DePuy, a Warsaw, Indiana-based manufacturer...
...heartburn drugs are bound to cannibalize their traditional antacid products. In touting Tagamet HB, for example, SmithKline has to avoid invidious comparisons with Tums, its antacid moneymaker, while J&J/Merck must tiptoe around any comparisons between Pepcid AC and its antacid, the much advertised Mylanta. Meanwhile, Switzerland's Ciba-Geigy has other worries. Though it has no acid blocker available that could bite into sales of Maalox, its bread-and-butter antacid, its competitors' new drugs almost certainly will...
...approved by the FDA, arrived on the market just in time to cash in on several million New Year's resolutions. Backed by a massive ad campaign, marketer Marion Merrell Dow Inc. quickly created a huge demand, which soon outstripped supply. That was good news for rival Ciba-Geigy Corp., which now claims more than half the market, in contrast to about 30% for Nicoderm. But Ciba-Geigy, which has already sold more than 70 million Habitrol patches, has been forced to curb promotion and ration its product, allowing newcomer ProStep, introduced by American Cyanamid Co., to grab...
...underscore the pitfalls of direct-to-consumer advertising, Kessler points to an ad for Actigall, a medication for gallstones. The ad, which ran in newspapers and magazines around the U.S., suggests that the Ciba-Geigy product is a good alternative to surgery. Kessler objects because surgery is the preferred treatment in most cases. Though many people find the drug ads helpful, doctors share Kessler's concern. "The consumer can take a little bit of information and come to the exact opposite conclusion that he should," says the American Medical Association's Dr. M. Roy Schwarz...