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...later when his onetime student ordered him to commit suicide. At least Nero recognized greatness; ordinary mortals died by torture when a shadow crossed the Emperor's demented brain. In this threadbare, novelistic pastiche, Vincent Sheean treats Seneca far worse. Though the historical Seneca was second only to Cicero as an exponent of Stoicism, Sheean's Seneca has only windy self-pity and a maundering facility with cosmic clichés ("In my opinion the wickedest and unworthiest of men are generally the most rewarded"). He shows little understanding of his venomous pupil, perhaps because Sheean...

Author: /time Magazine | Title: Books: Current & Various: Jul. 2, 1965 | 7/2/1965 | See Source »

...campaign focused on such needs as public works projects and agricultural reform. A silk-smooth speaker and one of his country's top criminal attorneys, Burnham earned a law degree with honors at London University, reads himself to sleep in English ("political novels"), French (Lamartine, Corneille), or Latin (Cicero, Tacitus, Catullus). Originally a co-founder of Jagan's P.P.P., Burnham soon soured on Cheddi's Marxist rantings and, fired by his own ambition, set up the anti-Communist P.N.C. in 1957. If his ideas today are sometimes vague, he is an avowed friend...

Author: /time Magazine | Title: British Guiana: Cheddi's Last Stand | 12/18/1964 | See Source »

...country's 76 million people, 50% are illiterate and, besides, too poor to buy mass magazines. There is no national television, radio or newspaper. Inflation is so rampant that prices sometimes change overnight. All these handicaps have proved, however, to be advantages for a fast-moving Brazilian named Cicero Leuenroth, who has built his Standard Propaganda into Brazil's largest advertising agency by combining Madison Avenue drive and efficiency with a deep understanding of the special needs of Brazil's consumers...

Author: /time Magazine | Title: Brazil: Master of His Market | 10/30/1964 | See Source »

...agency 52 years ago when, he says, businessmen commonly hung out such signs as: "Beggars and advertising men seen only on Wednesday." Eugenio Leuenroth's first "campaign" was a three-inch newspaper display for SKF ball bearings, but by 1923 he had signed some overseas giants, including Ford. Cicero joined the business after graduating from Columbia University ('25), now runs it with the advisory help of his 80-year-old father, who still visits the office daily. With business bustling, Cicero has branched into philanthropy, recently organized a "free enterprise commission" that is designed to help small businessmen...

Author: /time Magazine | Title: Brazil: Master of His Market | 10/30/1964 | See Source »

...able, endlessly energetic, tirelessly talkative man with vaulting ambitions. As a student at the University of Minnesota, he was once told by a political science professor: "If God had given you as much brain as he has given you wind, you would be sure to be another Cicero." In fact, Hubert has brains to spare, a fact which helped to get him elected mayor of Minneapolis in 1945. Three years later, by then a candidate for the U.S. Senate, Humphrey achieved his first national notoriety. Attending the Democratic National Convention, Humphrey made a flaming civil rights speech: "The time...

Author: /time Magazine | Title: Nation: The Man Who Quit Kicking the Wall | 9/4/1964 | See Source »

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