Word: cienega
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Dates: during 1960-1969
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Bowling on the Green. Other pub owners have gone all out for authenticity. Before opening the Blue Boar in Los Angeles' fashionable restaurant row on La Cienega, Bernard G. Tohl and his wife spent months researching historic pubs in London, copied the best features of 100 of them in the Boar...
Under a blue velvet sky of a summer's evening lies Los Angeles' broad La Cienega Boulevard, a street of restaurants in unearthly shapes, of neon in colors not known elsewhere, of low white buildings-a street, in sum, of vast self-assurance. Of all the streets in the endless palm-and-asphalt plains that stretch from Pasadena to Long Beach, this is where the Los Angeles art galleries cluster, and every Monday night a large crowd gathers to go to them. From all over come matrons out for culture, art students, kids on an inexpensive date...
...Tradition. The idea that every Monday night should be open house on La Cienega began two years ago when two dealers decided to hold simultaneous Monday night openings in the hope of attracting bigger crowds. In time other galleries decided to stay open too, and now none dare to close on Monday for fear of public wrath. Monday night on La Cienega is quite possibly not only the best free show in town but also one of the most popular institutions in Los Angeles County. It has its own traditions: a sculpture of a crouching nude girl outside one shop...
Misty Idealism. Even though jammed galleries do not often bring big sales, the dealers on La Cienega are apt to speak of Monday night with a sort of misty idealism. "The Monday night promenade," says Jerry Jerome, a onetime furniture salesman who is now co-owner of the Ceeje Gallery, "helps us to familiarize people without any sense of artistic values with what is being done here." It is, of course, a big two hours between Henry Moore and Billy Al, and just where the La Cienega crowd's values lie at closing time...
...Royce owner has one big concern: Should he entrust his car to just any parking attendant when he goes out to dine? In Hollywood last week, Rolls-Royce owners rejoiced over the news that this had ceased to be a problem. A new restaurant, the Fairchild, opened on La Cienega Boulevard's restaurant row, with two collegiate parking attendants, one of whom handles just any old American car, the other babies the foreign jobs, especially the Rollses. In fact, the fellow fits covered, foam-rubber pads on the bumpers before he gets behind the wheel (Rolls owners...