Word: cigar
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That Uncertain Feeling (United Artists). For most cinemakers, jokes about psychoanalysts and their patients are as dated as sugar daddies. For cigar-faced Director Ernst Lubitsch, they can form the nucleus of a whole amusing movie about well-cushioned life with the upper crust. He proves it by sending Merle Oberon, a healthy Park Avenue socialite, to consult a Dr. Vengard (Alan Mowbray) at the beginning of the picture. When she tells him there is nothing wrong with her, he says: "I'm sure you will feel differently when you leave this office." She does. Her happy marriage...
Papa Riggio's boss, American Tobacco's fabulous President George Washington Hill, smiled too. Ever since the famed Cremo anti-spit campaign had failed to turn the ebbing tide of the cigar business, his cigarmaking subsidiary, American Cigarette and Cigar Co., had been a headache. The Pall Mall cigaret, which A. C. & C. had put out in a 15? Americanized version in 1936, fizzled despite a costly advertising campaign. So Hill borrowed Frank Rig gio's idea. He lengthened Pall Mall to King size, kept Young & Rubicam, whom he had hired in 1938, to do the advertising...
...bonanza. It sold 4,000,000,000 cigarets in 1940, seven times its former volume. Last week Profit-Maker Hill, pleased as spiked punch, translated this into dollars for his stockholders. To American Tobacco's 1940 net of $28,311,783 (up 7% over 1939), American Cigarette and Cigar had contributed $1,458,107 (up 276% over 1939). The subsidiary's Pall Mall division had changed a $780,902 loss in 1939 into a $521,416 profit...
...time, cigar-smoking (box-a-day) McArthur studied orchestra scores, practiced waving a stick before a mirror. An ear-splitting singer, he made his wife, his onetime singing pupil Blanche Victoria Pope, his stand-in vocalist in his studies. Flagstad plugged him as a conductor (TIME, Feb. 5, 1940). The San Francisco and Chicago operas hired Conductor McArthur; last year the Met unbent and let him do a Tristan in a post-season visiting performance in Boston. But not until last week did the Met let him play in its own back yard. Critics gave Edwin McArthur top marks...
Daily Hudler is publisher of a weekly newspaper, the Times, in the little town (pop. 5,575) of Noblesville, Ind. One day last December a slight, cigar-chewing, onetime State policeman, Carl Losey, turned up in Noblesville, said he would like to buy Mr. Hudler's Noblesville press. Mr. Hudler said he was willing...