Word: cigaret
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...little more than a year ago there issued from the Richmond, Va. factory of Larus & Brother Co. (William T. Reed, president) a small shipment of cigarets modestly named White Rolls. Their cheap package was without Cellophane, they were unheralded by advertising-but their price was 10? per package of 20. The selling organization which had made Edgeworth a widely-used pipe tobacco began pushing White Rolls and soon the orders were rolling in. News of this reached President Reuben M. Ellis of Philip Morris & Co. Ltd. and its Richmond subsidiary, Continental Tobacco Co. Continental had been having trouble distributing...
...down eight points to 61. R. J. Reynolds Tobacco Co. dropped from 31 to 28⅞. P. Lorillard Co., low already, held fairly steady, closing five-eighths of a point off at 13. Wall Street buzzed with rumors of impending price cuts on the four leading U. S. cigaret brands&-American's Lucky Strike, Reynolds' Camel, Liggett & Myers' Chesterfield, Lorillard's Old Gold-whose price is, and has been for years, 15? for a package...
Reason for these rumors and the attendant stock decline was not widely known outside Wall Street. September cigaret consumption was 3.9% below that of September 1931, but fewer cigarets have been smoked this year than every month last year except August, and September's showing was better than the nine-month average, which was 10.12% below 1931's. Careful readers of financial pages could find an occasional paragraph tucked away in a corner reporting the price rumors and citing the popularity of cigarets as the cause, but newspapers were not inclined to go deeply into the subject...
Rise. Fourteen months ago 90% of the cigarets sold in the U. S. retailed for 15? a package. Tobacco was cheap, cigaret smoking was at its peak. The future looked fine and smoky to Tycoons George Washington (Lucky Strike) Hill, Samuel Clay (Camel) Williams, Clinton W. (Chesterfield) Toms and Benjamin L. (Old Gold) Belt. Acting in concert (though legally disassociated since American Tobacco Co.'s trust was dissolved) they had just upped the wholesale price of their cigarets from $6.40 to $6.85 per thousand (presumably on the strength of the new Cellophane wrapping). Then, all unknown to Messrs. Hill...
...March President George Cooper of Brown & Williamson Tobacco Corp. of Louisville, Ky., reduced the price of a 15? cigaret called Wings to 10?. Production of Wings doubled in a month. Although White Rolls and Paul Jones had fallen off a little. Wings' sales boosted the ten-centers' average to 5% or 6% of the national total. By May Wings had slowed the decline in national cigaret production which had been going on all year. Wings did not advertise in newspapers, but blurbs on the cheap brown paper package told smokers that they could not smoke Cellophane. In June...