Word: cigarete
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Dates: during 1920-1929
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...favorite talcum has been one that imitates a coat of tan. A new perfume intended for men is golden brown and has a bouquet reminiscent of Scotch whiskey. In the face of robust custom, the problem of advertising cosmetics to men is no less difficult than the problem of cigaret-makers advertising to women smokers...
With these words, one Betty Honeyman of the Bronx, who has posed in many an artist's studio, in various stages of dress, broke into the news last week. She had posed for the first cigaret advertisement ever to appear in a U. S. publication showing a woman in the act of smoking...
Other women in advertisements have looked as if they had just finished a cigaret, or wanted one, or asked to have some smoke blown their way. But here was the first woman to be "caught with the goods...
...Marlboro cigarets (Philip Morris & Co. Ltd., Inc.) published the advertisement in the April number of Vanity Fair, with the following caption: "Women-when they smoke at all-quickly develop discerning taste." The Pictorial Review was reported planning _to print the same advertisement-its first of tobacco-after carefully lopping off the cigaret-holding...
Marlboros have long been advertised with drawings of a dainty feminine hand holding a cigaret, but now the face behind that hand has appeared...