Word: cigarete
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Over 4,000 customer-veterans jammed the store on opening day. Many brought their wives and mothers along. They found choice items: electric fans for $8.40; soap powder for 4? a pound; bedspreads, 67? each; cigaret lighters, 17? men's white shirts for less than $2. First day's sales...
...Russians were the future fortunes of the only reigning king left behind the iron curtain. In Rumania, where in pre-election arguments Communists recently scored political points by beating up leading liberals, King Mihai I still perched on his throne. Last week the Russians were still giving him cigaret money, sometimes even gave him a light...
Died. George Washington Hill, 61, American Tobacco Co. president whose extravagant advertising campaigns and air-hammer slogans ("Lucky Strike Green Has Gone to War," "LS/MFT") dominated cigaret advertising, set style for radio commercials, added catchy phrases to everyday speech; whom many readers saw as the prototype for Evan Llewelyn Evans in Frederic Wakeman's best-selling satire, The Hucksters; of a heart attack; in Matapédia, Que. (see BUSINESS...
Hill had devoted his whole life to his company (Lucky Strike, Bull Durham, Pall Mall) with a fanaticism which a former associate once described as being "like a missionary's devotion to Jesus." The cigaret-smoking world was his oyster, and he irritated it into producing rich profits. In his 20-year tenure as American Tobacco's president, he ran the company as a one-man show, boosted sales from $153,000,000 to $558,000,000 a year, earned an average of close to $500,000 a year in salaries and bonuses...
...lived in quiet retreat on his Hudson Valley estate in Irvington, N.Y., where he kept Japanese deer, black & white swans and two dachshunds (Mr. Lucky and Mrs. Strike). But in his ads he was loud. He insisted on catchy slogans, exaggeration and repetition, tapped the untouched women's cigaret market with "Reach for a Lucky Instead of a Sweet...