Word: cigarete
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...Well, well, well, here you are!" was the loud greeting of the next President as he ground out his cigaret in an ash tray. "You've arrived just in time to see me sign the papers that commute the death sentence of one prisoner to life in Sing Sing and granting another condemned man a reprieve of three weeks...
...North Carolina v. Elsbeth Holman ("Libby") Reynolds, 26, & Albert ("Ab") Walker, 19; by a nolle-pros action; in Winston-Salem, N. C. Cleared, not exonerated, were defendants Reynolds & Walker of the murder last July (TIME, July 18; Aug. 15) of Zachary Smith Reynolds, 20, eccentric heir to the Camel cigaret fortune...
Remedies? The November issue of FORTUNE, out this week, estimates that Lucky Strikes, Camels, Chesterfields and Old Golds will sell to the extent of about 84½ billion cigarets in 1932, some 18 billion less than last year. Practically all of this loss will go to the10? cigaret. What can Messrs. Hill, Williams, Toms & Belt do about it? FORTUNE suggests five possible ways of eliminating 10? competition: 1) Raising the price of tobacco just enough to wipe out the ten-centers' profit margin. This can be done by heavy buying, but surplus stocks over a long period would hurt...
...makers of the four leading 10? cigarets (there are a dozen others, with local sales) worried little last week. If suspicion were cast on the quality of their brands they could point to their sales as proof that the public likes them. They are all oldtime tobacconists, sure they can keep costs down low enough to profit on a small margin. They point out that tobacco has averaged 19? per Ib. for the past 20 years, is not likely to rise far above that. As for the fairness of taking advantage of advertising-increased cigaret consumption while not advertising themselves...
Revenge. Most colorful of the 10?-cigaret men are President Reed of Larus & Brother (White Rolls) and Woodford Fitch Axton, burly president of Axton-Fisher Tobacco Co. (Twenty Grand). Both grew up fighting the old tobacco trust, both, until recently, were heads of small independent companies producing chiefly pipe and chewing tobaccos. In the early days of the century when American Tobacco Co. was gobbling up independents in the South, William T. Reed was one of its bitterest foes. He used to hide in grocery store cracker barrels to get evidence against the Trust's agents...