Word: cigarete
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Nervous, nicotinous William Hard Jr., roving editor of rich (circ. 5,500,000) Reader's Digest, is glad to smoke any kind of a cigaret, likes them all. His likes gave him an idea and Reader's Digest a story. Last week the story backfired, leaving long-nosed Editor Hard wondering whether it had been worth while...
Bill Hard's thesis was an old one: that one cigaret was much like another, that the magic of any one brand for its smokers was a creation of silver-penned advertising wizards who should be put in their places. To prove it, Reader's Digest hunted up a laboratory with a cigaret-puffing robot, put it to work dragging on 24 specimens of each of seven brands...
...closed A.F. of L. shop in his 800-man shipbuilding plant in Duluth, a closed C.I.O. shop in his nearby Klearflax Linen Looms, Inc. (which not only makes linen rugs but, for three years, has enriched itself with a new process for treating coarse flax fiber for cigaret paper). What's more, he believes the closed shop is the best way for an employer to avoid "a fighting, quarreling type of labor leadership...
...home. A dive-bomber found her. Within 70 seconds the Kelly sank, Lord Louis and some of his men escaped. Standing on a life raft, he led his men in a cheer for the dying Kelly. Down with her went two of Lord Louis' prized possessions: a silver cigaret lighter from his cousin, the Duke of Windsor, and a photograph of the reigning King and Queen. Both the lighter and the picture were inscribed: "To Dear Dickie With Love...
None of these increases has hurt cigaret sales. Largely because most soldiers and sailors are walking smokestacks, April cigaret production jumped 10% to 17 billion, highest ever and the 17th consecutive monthly gain...