Word: cigarete
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...this then minute English concern had been taken over by Tobacco Products Corp. in 1919. In 1923 Rube Ellis was put in charge of its three brands-English Ovals, Oxford Blues and Cambridge-the first a blend and the others Turkish. Mr. Ellis promptly launched Marlboro, a 20? cigaret which, with the benefit of an ivory tip, has sold a solid 500,000,000 a year since. Then he lured McKitterick back from a seven-year vacation in Europe and the two quietly began buying Philip Morris stock. In 1931 they had control, got into the 10? field with...
...thirds of Philip Morris sales are urban, they wondered whether, with its sophisticated slant, it would ever have truly national appeal. And they shook gloomy heads over the action of New York City (where Philip Morris sells one-fifth of its smokes) in imposing a 1? a package cigaret tax two months ago. Other cigaret companies could pass this on to the consumer. Philip Morris to maintain its fixed price policy must either absorb the tax or reduce its famed dealer profit margin. So far the dealer has either absorbed it or charged 16?. Philip Morris may therefore be forced...
...Flavor. In the Philip Morris factory in Richmond, where long lines of colored girls chant improvised songs all day long in the humid redolence of tobacco, Philip Morris cigarets are manufactured by virtually the standard process used by all the big popular brands-Turkish and U. S. tobaccos are mixed, sprayed with a special flavoring formula which gives each brand its own particular taste. Since taste is a big selling point, each brand's flavoring mixture is a trade secret, but the basis for all flavoring is rum. Only other ingredient cigaret companies reveal is a hygroscopic agent mixed...
...advertisements in medical journals and in general promotion among doctors. In its general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini to chant it on the radio...
...dealer relations to maintain the 15? price. This price stability assures dealers their approximate 2? per pack profit margin with Philip Morris and they tend to push it harder, give it better displays, etc. Conversely, with its prices rigid at a high level, Philip Morris has more money per cigaret to spend on tobacco and manufacture. Even so, it probably could not have gone over but for two circumstances at its birth. After years of pushing Melachrinos, Rube and Mac had first-name friendships in most of the nation's tobacco stores. Dealers were told that the new cigaret...