Word: cigarete
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...Golds, on the market in 1926, it floated a $15,060,000 bond issue solely to finance promotion. Camel advertising costs R. J. Reynolds Tobacco Co. some $10,000,000 annually. But during Depression, two oldtime tobacco men discovered another and a cheaper method of selling cigarets. They were Reuben Morris ("Rube") Ellis, long time president of Philip Morris & Co. and Leonard Burnham ("Mac") McKitterick. Their cigaret was Philip Morris English Blend, which is now crowding Old Gold for fourth place in the roster of fastest selling U. S. brands. Their company was Philip Morris & Co. which, before they...
...then as vice presidents of Tobacco Products Corp., they had built up reputations for giving dealers a break. President Ellis could cash a check in any cigar store in any U. S. city of 5,000 or more. All in all, the time seemed ripe for a 15? cigaret that really sold...
...hands of U.S. dealers. The understanding was that Philip Morris was Rube's and Mac's "baby" and, if dealers loved Rube and Mac, they would not cut prices. They did not cut, then or later. But Rube Ellis never lived to see his cigaret burn bright. Few months after it was launched, he dropped dead, and Philip Morris was left to Mac McKitterick...
...experiments, which are still going on. Sole use now of the diethylene glycol angle is among doctors. In some 40 medical journals, and there only, Philip Morris runs quiet advertising about its hygroscopic agent. At every big medical convention Philip Morris salesmen pass out packs to the delegates, discuss cigaret pharmacology with them in learned language...
...chromium, 80% nickel- which is still the only alloy or metal (except costly platinum) capable of offering prolonged electric resistance without burning out. Of this alloy or its variants are now made the wire elements which glow in electric stoves, heaters, curling irons, percolators, toasters, sterilizers, waffle irons, cigaret lighters, bed pads. Such an alloy is also used in 85% of all U. S. spark plugs. Metalman Marsh was the first man to make it, first to produce it commercially, first to put it on the market. More than half the alloy wire in U. S. heating elements is still...