Word: cigaretes
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Dates: during 1930-1939
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Last week Standard Statistics Co., Inc., world's largest figure factory, estimated U. S. cigaret consumption for 1934 at an all-time new high of 125,000,000,000. Many a cigaret smoker was surprised to find that conservatively advertised Chesterfield, with sales of 34,500,000,000, had outsold garishly advertised Camel (33,800,000,000) and Lucky Strike (33,000,000,000). Old Gold was a poor fourth with 5,500,000,000. Total consumption of the leading four was up 8.4% from last year, but nearly 7,000,000,000 below the 1930 peak. Chief reason...
...Apparently, a certain rough law of compensation is at work in the cigaret trade," commented Standard's statisticians. "Whenever a single brand advances far ahead of the others, it eventually becomes the victim of a competitor's advertising attack. This happened to Camel in 1929-31 and to Lucky Strike in 1933-34. Aside from this generalization, it is futile to attempt to forecast sales of leading brands for any distance ahead. Particularly is it impossible to foresee the response of the millions of cigaret consumers to whatever new advertising appeals may be devised...
...years Soviet officials have driven to Moscow station in sweaters and caps, alighted at Warsaw for a cigaret in trim business suits and descended from their sleepers at Berlin attired in faultless cutaways. In a recent issue of Moscow's famed Izvestia, official organ of the Soviet State, appeared striking evidence that Communist austerity is now crumbling in Russia...
Only hitch in the banquet came when Dr. Pease could find no match to light the candles on his cake. At length one guest proffered a cigaret lighter, explained that he used it only to light his way home on winter evenings. Gingerly the president of the Non-Smokers' Protective League took the instrument, lighted the candles. Purred he, "God bless...
...robed attendants tethered them in fresh hay in the hotel's garden, then painstakingly inspected their gleaming hides & hoofs for specks of dirt. To make news for a charity benefit the two Nysias were that night to be milked by Manhattan's lushest debutantes. First prize: silver cigaret & vanity case. At 2 o'clock in the afternoon the more serious girls arrived to inspect the cows, learn what they could of milking's art. Boasted Debutante Carol Prichitt: "I once lived on a farm. . . . You know, it had a house at one end and we used...