Word: cigaretes
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Dates: during 1930-1939
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...threatened to jump if they touched him. "I've got to work this out for myself," he cried. All afternoon, on his twelve-inch-wide perch, he argued with his sister, a priest, a doctor, a minister. He drank a dozen glasses of water, lit countless cigarets, pondered his problem. Should he finish the act the audience of 10,000 was waiting for, or return ignominiously to safety? The afternoon wore on, evening came. Still John Warde had not solved his problem. At 10:38 he heard the rustle of a rope net which police were vainly trying...
...Unfortunately, there were no visitors on the Columbia Pictures Corp. sound stage where one day last June five albino canaries, a crate of firecrackers, the studio's mascot cat and half-a-dozen property movers were assembled. One of the prop men, breaking rules by smoking a cigaret, dropped a spark into the firecrackers, causing them to sizzle. The whole crateful exploded and, in the ensuing commotion, the five canaries flew away, the cat produced five kittens...
...thirds of Philip Morris sales are urban, they wondered whether, with its sophisticated slant, it would ever have truly national appeal. And they shook gloomy heads over the action of New York City (where Philip Morris sells one-fifth of its smokes) in imposing a 1? a package cigaret tax two months ago. Other cigaret companies could pass this on to the consumer. Philip Morris to maintain its fixed price policy must either absorb the tax or reduce its famed dealer profit margin. So far the dealer has either absorbed it or charged 16?. Philip Morris may therefore be forced...
...advertisements in medical journals and in general promotion among doctors. In its general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini to chant it on the radio...
...dealer relations to maintain the 15? price. This price stability assures dealers their approximate 2? per pack profit margin with Philip Morris and they tend to push it harder, give it better displays, etc. Conversely, with its prices rigid at a high level, Philip Morris has more money per cigaret to spend on tobacco and manufacture. Even so, it probably could not have gone over but for two circumstances at its birth. After years of pushing Melachrinos, Rube and Mac had first-name friendships in most of the nation's tobacco stores. Dealers were told that the new cigaret...