Word: cigaretmen
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When tall, young (35), Latin-looking Frank Riggio quit American Tobacco Co. in 1937 to go in business for himself, cigaretmen thought he was crazy. His father, Vincent Riggio, was a vice president of American Tobacco, a favored member of its famous bonus system. And Frank had only $2,500 to back his own idea, which was to make the first popular blended King-size cigaret. By last week this had proved the best new idea in the tobacco business since the 10? brands. But its chief beneficiary was not Frank Riggio. It was American Tobacco...
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