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...knowledge of the human hunger for health and wellbeing, having been gassed while behind an A. E. F. machine gun. This experience, plus his instinct for broad-gauge ballyhoo, has made him a modern reincarnation of the oldtime medicine show "doctor." The therapeutic qualities he first discovered in his cigaret program ("Get a Lift With a Camel") are now to be noted in tea. If the $500,000 test campaign shows results after a year, Mr. Esty confidently expects to develop a tea account which will run into major money...

Author: /time Magazine | Title: Business & Finance: Tea Test | 1/27/1936 | See Source »

...first press conference after the AAA decision. President Roosevelt sat back in his chair with chin up, cigaret holder cocked rakishly out of a corner of his mouth, a tight-lipped grin on his face, waiting for unwelcome questions. Every inch of floor space was covered by newshawks waiting with pencils poised. The President's grin widened. There was no news, he announced, except-and he stopped to cast a roguish look over his shoulder at the tousled-headed Democratic National Committee publicity man- except that Charley Michelson needed a haircut...

Author: /time Magazine | Title: THE PRESIDENCY: Quips & Cranks | 1/20/1936 | See Source »

...copy-a-minute over sheet music counters, might well go on to the fabulous two million high of Yes, We Have No Bananas (1923). The three U. S. phonograph companies (Victor. Decca, Brunswick-Columbia) were distributing the tune under their dozen-odd labels. A tie, a sofa, a cigaret holder were named after the piece. At the St. Paul Hotel in St. Paul, Minn., Bandmaster Bernie Cummins reported he had received more requests for it than for any other number. So did Bandmaster Ozzie Nelson at Manhattan's Lexington Hotel. Both NBC and Columbia broadcasting chains, at death grips...

Author: /time Magazine | Title: Music: Whoa-ho-ho-ho-ho-ho ! | 1/20/1936 | See Source »

Tobacco processing taxes were reduced on some grades last autumn, but no cut in cigaret prices followed. While there was talk of a cigaret cut last week, greatest benefit will flow to the tobacco companies, which were never able to pass on the tax in full...

Author: /time Magazine | Title: Business: AAAftermath | 1/20/1936 | See Source »

With his wife and two sons. Dr. Compton lives in Chicago in a big brick house filled with souvenirs of their world tour. He does not know the taste of hard liquor, almost never smokes, always offers a cigaret to women visitors. He plays such a bang-up game of tennis that he sometimes has a hard time finding worthy opponents. Several times a month he puts in an evening of mandolin-playing with three friends. When his graduate students have finished an examination, he likes to dine them and take them to the theatre...

Author: /time Magazine | Title: Science: Cosmic Clearance | 1/13/1936 | See Source »

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