Word: cigarets
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...Lorillard Co., manufacturers of the new cigaret "Old Gold," stopped a moment last week to examine how their business was going. Only in April, 1926, did they begin to sell "Old Golds." That was in New England. Soon they promoted a sales compaign in Georgia, Florida and Alabama, then successively in California, Chicago, New York, and finally over the entire country...
Promoting a new brand of cigarets in the U. S. is vastly difficult. Smoking habits must be broken, tastes changed. Established brands hold their customers fast-R. J. Reynolds' "Camels," Liggett & Meyers' "Fatimas" and "Chesterfields," American Tobacco's "Lucky Strikes" and "Mela-chrinos" and Philip Morris' "Marl-boroughs." Each sells 75 million to more than 100 million a day. To join this phalanx, not especially to disrupt it, Continental Tobacco recently dressed its new cigaret "Barking Dog" with the strong armor of advertising. So far "Barking Dogs" success is indeterminable. More recently United Cigar Stores...
...President Coolidge reduced the tariff on phenol (carbolic acid) by 50%. Carbolic acid is used to make telephones, cigaret holders, auto enamels, explosives, and many another U. S. product, as well as to disinfect...
...world, or a least that particle of it which is represented in the audience at Manhattan theatres, has come a long way in 25 years. Now maidens can see grisly horror, and withdraw between the acts to smoke a cigaret and talk calmly of their minor vices. But when they are in the theatre they can scarcely resist...
...Philip Merivale; and the subject is sex. Mr. Belasco has held U. S. attention for many years, and sex has held it even longer. But both, unfortunately, have lost to some extent their novelty for playgoers. Time was when a Belasco production, correct to the last curl of cigaret smoke, was considered just about the best in town. Latterly patrons have come to realize that Mr. Belasco erects meticulously-perfect sets and shrewdly constructed plots; but that often they do not mean much. This one might have meant a lot five years ago. It is a study of a high...