Word: cigarets
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Boss of Reynolds Metals is chunky, thin-haired, alert Richard Samuel Reynolds, nephew of the founder of R. J Reynolds Tobacco Co. He quit the tobacco business in 1912, puttered around for seven years before starting a company to make cigaret foil. Effervescent Richard Reynolds likes to compose poetry while shaving, is now writing a book "to keep sane." Often he lets his enthusiasm overtake his business acumen, once bought the white elephant Woolworth estate on Long Island. But Reynolds Metals blossomed. He revolutionized the packaging business, won prizes with Canada Dry and Hoffman Beverage labels, made Reynolds Metals tops...
...that if it was not amputated he would die. Stubborn Fred Banting said, "I'm going to keep that arm," and he did. When World War II broke, he was too old to fight but he wanted to help. Turning up in Ottawa in dowdy clothes spotted by cigaret ashes, he promoted a laboratory for aviation research. Rumor had it that he was working on ways to prevent "blackouts" (brief losses of consciousness) in fighter pilots pulling out of steep dives. It was in connection with this work that he was flying to England...
...business for himself, cigaretmen thought he was crazy. His father, Vincent Riggio, was a vice president of American Tobacco, a favored member of its famous bonus system. And Frank had only $2,500 to back his own idea, which was to make the first popular blended King-size cigaret. By last week this had proved the best new idea in the tobacco business since the 10? brands. But its chief beneficiary was not Frank Riggio. It was American Tobacco...
...King-size cigaret (85 mm. instead of 70) was nothing new. For over 60 years, "longs" of a wholly Turkish blend had been sold, but mostly to tired old women, Booth Tarkington and Erich von Stroheim. Frank Riggio figured that by putting an American blend in the 85 mm.s he could broaden their market. The 20% extra length would give a cooler, longer smoke; the 11% extra tobacco required would hike the manufacturing cost only 35? a thousand (from around $5)-not enough to throw them out of price competition* with the popular brands. Young Mr. Riggio figured right...
...Riggio's boss, American Tobacco's fabulous President George Washington Hill, smiled too. Ever since the famed Cremo anti-spit campaign had failed to turn the ebbing tide of the cigar business, his cigarmaking subsidiary, American Cigarette and Cigar Co., had been a headache. The Pall Mall cigaret, which A. C. & C. had put out in a 15? Americanized version in 1936, fizzled despite a costly advertising campaign. So Hill borrowed Frank Rig gio's idea. He lengthened Pall Mall to King size, kept Young & Rubicam, whom he had hired in 1938, to do the advertising...