Word: cigarillos
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Dates: during 1960-1969
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Pitching to Women. Consolidated and eleven other major companies, which together ring up 75% of all cigar sales, make a range of cigars from diminutive cigarillos to big, blunt coronas. The sales gains are due almost entirely to the cigarillos, particularly those with plastic tips, that have been grabbed up by reformed cigarette smokers. In some cities, cigarillo sales are up as much as 400%, and wholesalers are rationing supplies. Many cigar makers just cannot keep up with demand; unlike high-speed automated cigarette lines, cigar making still involves slow hand operation...