Word: cimarron
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Dates: during 1980-1989
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...that Giroldi and his troops had succeeded in capturing Noriega. He waited for more than two hours after he knew the coup attempt had begun, and then, under pressure from loyalist commanders to come to Noriega's aid, Olechea and his troops moved out from their base at Fort Cimarron at about 10 a.m. Not until an hour later did the rebels manage to seize a state radio station and begin broadcasting their capture of Noriega...
...effort to broaden its market and appeal to younger buyers, Cadillac launched the subcompact Cimarron in 1981. More like a Chevrolet than a Cadillac, the $13,000 vehicle has failed to excite luxury-car buyers. Now General Motors is turning to a leading Italian car stylist in hopes of developing a sporty new Cadillac that may fit in better with the division's sumptuous line-up of Fleetwoods, Coupe DeVilles and Eldorados (sticker prices: up to $35,000). Cadillac has asked Sergio Pininfarina, 57, to design a two-seat convertible, named the Callisto after one of Jupiter...
...cars-in the late 1970s, it ordered its divisions to use the same basic models to save money. The most egregious instance was the J-car, which was forced into service for all five divisions. Recently a Cadillac engineer was asked to explain the principal difference between the Cadillac Cimarron and the Chevrolet Cavalier, two J-cars. His reply: "Oh, about...
Seeing that affluent members of the generation prefer foreign cars, Detroit's automakers are counterattacking. One entry: Cadillac's Cimarron, whose hefty price of $12,000 and up has not discouraged sales thus far, and should not if General Motors' calculations prove correct. The company has found that during the 1980s, the number of people in the 35-to-44 age bracket earning more than $35,000 should grow by 129%. As in many other businesses, Detroit knows that those baby-boom consumers will be fueling its sales for years to come. -By John S. DeMott...
...Cimarron represents a major gamble for Cadillac, which hopes to sell 30,000 of them in the first year. Asks one skeptical competitor: "Can you hang a Cadillac name plate on something as thinly veiled as the Cimarron? I doubt it." The new model is designed to appeal mainly to a new Cadillac customer: well-heeled younger drivers who can afford a $12,900 BMW 3201 or an $11,100 Audi 4000. But will a sports sedan customer be attracted to a car that has traditionally been synonymous with conspicuous consumption? And will he pay several thousand dollars more...