Word: cimarron
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...cars-in the late 1970s, it ordered its divisions to use the same basic models to save money. The most egregious instance was the J-car, which was forced into service for all five divisions. Recently a Cadillac engineer was asked to explain the principal difference between the Cadillac Cimarron and the Chevrolet Cavalier, two J-cars. His reply: "Oh, about...
Seeing that affluent members of the generation prefer foreign cars, Detroit's automakers are counterattacking. One entry: Cadillac's Cimarron, whose hefty price of $12,000 and up has not discouraged sales thus far, and should not if General Motors' calculations prove correct. The company has found that during the 1980s, the number of people in the 35-to-44 age bracket earning more than $35,000 should grow by 129%. As in many other businesses, Detroit knows that those baby-boom consumers will be fueling its sales for years to come. -By John S. DeMott...
Like the successful X-car series that GM launched in the spring of 1979, the J-cars (Chevrolet Cavalier, Pontiac J2000 and Cadillac Cimarron) are designed for the new era of scarce and expensive energy. The four-passenger subcompacts, which replace models like the Chevrolet Monza and Pontiac Sunbird, fall in size between the bigger X-cars and the smaller Chevrolet Chevette. Powered by four-cylinder engines, the new autos are expected to get about 26 m.p.g. in the city and 43 m.p.g. on the highway. While the economy and styling of the J-cars are appealing, the prices...
...most startling version of the J-car is the Cadillac Cimarron. For years the Cadillac name has equated luxury with size, and buyers have spent $20,000 or more for opulent, lengthy Fleetwoods and Eldorados. The Cimarron represents a bold attempt to transfer that 78-year-old image to a car that is 4 ft. shorter than the now standard Cadillac and nearly the same size as a Toyota Celica. The mini-Caddie will carry the expected gewgaws and gimcracks, including electric remote-controlled side-view mirrors, an array of interior lamps and leather upholstery. But it will also have...
...Cimarron represents a major gamble for Cadillac, which hopes to sell 30,000 of them in the first year. Asks one skeptical competitor: "Can you hang a Cadillac name plate on something as thinly veiled as the Cimarron? I doubt it." The new model is designed to appeal mainly to a new Cadillac customer: well-heeled younger drivers who can afford a $12,900 BMW 3201 or an $11,100 Audi 4000. But will a sports sedan customer be attracted to a car that has traditionally been synonymous with conspicuous consumption? And will he pay several thousand dollars more...