Word: cincinnati
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Dates: during 1950-1959
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...long while. He is a strong-minded man, and he was a headstrong child, with a habit of holding his breath until he got his own way (his mother finally cured him by throwing a pan of cold water in his face). Raised in Madisonville, now part of Cincinnati itself, Neil was the youngest of three sons of a high-school physics teacher. He was reared on the run: from his earliest memory, all the considerable McElroy family energies were turned toward earning and saving enough money to send the three boys to college. The boys raised chickens...
...sold the list of names to advertisers [for promotion lists]. He was full of ideas." Result: Neil McElroy had saved $1,000 by the time he got out of Withrow High School, and he followed his brothers to Harvard (all three won scholarships from the Harvard Club of Cincinnati...
...race for P. & G.'s presidency, McElroy got a strong hand up from Camilla Fry McElroy, handsome daughter of a Cincinnati industrial-soap manufacturer, whom he had married in 1929. "Camille" McElroy shared his ambition, helped him overcome a personal handicap of stuttering, entered into a family partnership to get him on his way. They limited their entertaining primarily to important P. & G. people, resolved never, never to go into debt-in fact refused to buy a house until they could do it without a mortgage. In due time he bought his present grey-green stucco house (known...
...advertising was something of a science, tied closely to research and development, production and marketing. P. & G. advertising knew almost to the ounce how much soap each of its bubble-bathos radio programs could be credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes. In P. & G. beauty salons, ladies have their hair washed with two Procter & Gamble shampoos-one for each side of the head-to find out which they prefer, and why. Advertising studies tell Procter & Gamble whether Tide will sell better...
Neil McElroy became Cincinnati's No. 1 civic participant, belonging to everything from the Community Chest to the opera association (as well as the Rookwood Historical and Philosophical Society, a bigwig, poker-playing group). In 1950 McElroy's public spirit took him to a luncheon for the president of Columbia University, who needed $25,000 to help finance Columbia's American Assembly, a series of conferences on public issues. After Columbia's president explained the project, McElroy asked him to "wait around for a few moments while I nail this thing together." On the spot...