Word: cincinnati
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Dates: during 1950-1959
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Employees of Cincinnati's Enquirer struck a soft spot in the hearts of newsmen everywhere nearly four years ago when they raised $7,600,000 to rescue the paper from sale to the opposition and to give themselves a share in its ownership (TIME, June 9, 1952 et seq.). Last week, though the Enquirer (circ. 206,408) is Cincinnati's most prosperous daily, the experiment came to failure. A block of securities that ensures working control of the paper went on sale to the highest bidder...
...taken a dim view of Publisher Ferger, who now votes a majority of the paper's stock under a trust agreement. Once Ferger flew to see him in Chicago, and at the end of their conference said he was going directly to catch his plane back to Cincinnati. Stuart later checked Ferger's expense account for the trip, found that it did not jibe with Ferger's account...
Thus began an advertising campaign for Cincinnati's Episcopal Christ Church designed to meet the crisis of the city church. For active church life has followed the shift to suburbia, leaving the smoke-blackened downtown edifices behind to minister to dwindling congregations. Last year Christ Church decided to buck the trend, put up a new $1,500,000 church on East Fourth Street in the same downtown parish that it had served for 120 years. While the church was abuilding, Bishop Henry Wise Hobson of the Diocese of Southern Ohio received a grant ($5,000 a year for five...
...named Leonard M. Sive took over. Sive, an advertising man, had long been wondering what could be done with consumer appeal in church advertising instead of the customary institutional copy. In collaboration with Rector Morris Arnold he worked out a series of two-column, 12-in. display ads for Cincinnati newspapers. Each ad carried a picture of Christ Church's Rector Arnold, and the invitation to "come in and talk it over." Sample headlines: "DO YOU FEEL NOBODY NEEDS YOU?" "IS IT PROPER TO JOIN A CHURCH TO MEET PEOPLE?" "DO YOU REALLY WANT YOUR CHILDREN TO BELIEVE...
...months old, the campaign has pulled an average of one inquiry a day-about half of them resulting in interviews and many of these leading to new churchgoers. Other Cincinnati churches are delighted with the nondenominational appeal. Said Bishop Hobson: "Downtown churches have a situation to face in which it is necessary to be ready for real adventure. The great problem is reaching the unchurched. This seems to be doing...