Word: cinecittã
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...shop attracted Cinecitt?? stars and coincided with a growing international interest in Italian fashion. The real genius of Fonticoli was to recognize the importance of the fast-growing ready-to-wear suit business and develop assembly systems that would allow Brioni to make more suits in fewer hours without abandoning the company's signature hand detailing. Brioni introduced a line of off-the-rack suits in 1960. Angeloni, who trained as an economist and married into one of the families that own Brioni, took over in 1990. He has pushed to transform Brioni into a lifestyle brand by adding women...
That squalor did not come cheap. The set alone, at Rome's Cinecitt?? studio lot, cost $13 million and the 12-episode first season, $100 million. Shooting began in March 2004 but was delayed as HBO shuffled producers and reshot chunks of the first three episodes (directed by filmmaker Michael Apted). It also had the largely British cast drop the regional accents they had used to distinguish the classes, deeming them too inscrutable for Americans...
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