Word: cinemablend
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...they? Typically they're like John Campea, 35, of Toronto, who founded The Movie Blog as a hobby in 2003 while working at a visual-effects company, or Josh Tyler, 30, a design engineer from Dallas who has built an audience of 1 million for his site Cinemablend by being one of the more cleverly critical fanboys. (Of this summer's Bratz, he posted, "It's kind of like Sisterhood of the Traveling Pants if the pants were a miniskirt worn without undergarments.") Or they're like Berge Garabedian, 33, of Montreal, who put his M.B.A. toward founding JoBlo.com after...
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