Word: cinemae
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Dates: during 1920-1929
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...cinema, once a suspect-competitor of the nickel sideshow, began its new phase in 1912 when Sarah Bernhardt, old and lame, said "Pictures are my one chance for immortality." At that time, Zukor, a 5 ft. 4 in. Jew from Ricse, Hungary, was running a movie theatre on Fourteenth Street, Manhattan. William A. Brady, his temporary partner, distrusted the new medium; so did most other producers and actors. Most of the theatrical people who, lacking other jobs, worked in pictures, tried out of shame to stay anonymous. Zukor told their names. On a scratch pad one night he wrote...
...real story that ran for twelve minutes. You saw the bandits riding on their raid, the station agent working in his office. "Hale's Tours" was in debt and Zukor told Brady that moving pictures would make up its losses. Backed by Brady, he started a chain of cinema "palaces" in Newark, Boston, Pittsburgh? empty stores made into theatres with crude stages and chairs bought second-hand from bankrupt undertaking parlors. He had one real theatre with a piano?the Comedy, in Union Square, Manhattan...
...investment, had made his fortune, for the time being, secure. He and Loew found that they had common interests. Neither owned enough houses to keep a "feature" busy the whole year. In the new Loew Co. Loew was president and Zukor nominal treasurer. Into it Zukor threw all his cinema theatres except the three he owned with Brady. Zukor said, "I could have cashed in then for between...
...trust consisting of ten producing companies. Zukor, looking for new attractions for his houses, had been thinking of production when he wrote the slogan that afterward became the name of his company?the Famous Players. Gambling all his money on his belief that there would be profits in advertising cinema actors like "legit" actors, he fought to break the trust. While his wife sold her jewels and friends loaned their savings, he moved into a new apartment, bought an automobile, rented offices in the Times Building, Manhattan, and presented Sarah Bernhardt in Queen Elizabeth at the Lyceum Theatre...
Married. Rosabelle Laemmle, daughter of Cinema Tycoon Carl Laemmle (Universal); and one Stanley Bergermann; in Beverly Hills, Calif...