Word: cinemark
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...conversion money, then got the revenue from the new films they produced and exhibited.) Exhibitors want in on the 3-D bonanza, so they're spending now to reap cash later. In early March, Digital Cinema Implementation Partners, a company owned by the two largest theater chains, Cinemark and AMC, announced it had raised $660 million to finance the conversion of 14,000 North American movie screens to the digital format, including 3-D. The number of converted screens should be up to 5,000 by year...
...Digital cinema is probably a lot further away than most people would think," says Kurt Hall, president and CEO of National CineMedia, the marketing arm of AMC, Cinemark and Regal Entertainment Group. "There's still a lot of work to be done on the technology, both in making it secure [from piracy] for the content owners and in making sure that the systems work and can be operated efficiently by the theater circuits...
...Arts for support, something has changed. Docs have stopped relying on government sponsorship which was drying up anyway) and found allies in the marketplace. Mark Zupan, one of the "stars" of Murderball, will be part of Reebok's "I Am What I Am" campaign. And at the Cinemark multiplex in Long Beach, Calif., a 6-ft. cutout display of Rize rubs cardboard shoulders with a life-size Brad Pitt and Angelina Jolie...
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