Word: cinemark
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Dates: during 2000-2009
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...Digital cinema is probably a lot further away than most people would think," says Kurt Hall, president and CEO of National CineMedia, the marketing arm of AMC, Cinemark and Regal Entertainment Group. "There's still a lot of work to be done on the technology, both in making it secure [from piracy] for the content owners and in making sure that the systems work and can be operated efficiently by the theater circuits...
...Arts for support, something has changed. Docs have stopped relying on government sponsorship which was drying up anyway) and found allies in the marketplace. Mark Zupan, one of the "stars" of Murderball, will be part of Reebok's "I Am What I Am" campaign. And at the Cinemark multiplex in Long Beach, Calif., a 6-ft. cutout display of Rize rubs cardboard shoulders with a life-size Brad Pitt and Angelina Jolie...
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