Word: cinemas
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Dates: during 1930-1939
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...Gershwin evenings. Last week, on the day after the first anniversary of Gershwin's death, the Philharmonic joined forces with Paul Whiteman and his orchestra, played the fifth Gershwin Memorial concert to be heard during the past year.* If the performance, bolstered by names from radio and cinema, was a box-office draw such as the stadium periodically needs, it was also, to an eager and uncritical audience, a moving tribute to a well-loved U. S. musician...
...less familiar Second Rhapsody in Blue, written as a Rhapsody in Rivets, and there was An American in Paris. The rest of the evening was Gershwin at his best; not the Gershwin of symphonic gropings and inexpert orchestrations, but the Gershwin of effortless, ingratiating song, in musi-comedy and cinema...
Effusive endorsements of soaps and cigarettes by cinema stars and society leaders have always had more glamor than reliability. This week, however, it appeared that the U. S. consumer was going to get more authentic recommendation in one field. In the current issue of Staff, "The official and only magazine of the Butlers Club, Inc., for the better household staffs of homes, estates, yachts," appeared the announcement that the Butlers Club will make kitchen tests of foods and drinks which, if approved, will be awarded a decorative seal: "Used and Approved by the Executive Committee of the Butlers Club...
...with a national press association (United Press) and its first contract with a Hearst paper in New York City (Mirror), the Newspaper Guild last week signed a one-year contract with TIME Inc., covering 350 employes of TIME, LIFE, FORTUNE, ARCHITECTURAL FORUM and the MARCHES OF TIME (radio and cinema). Some provisions: five-day, 40-hour week, with equal time off for overtime; severance pay of one and one-half week's peak salary for each six months of service up to a maximum of $5,000. Minimum wages: $20 a week for untrained office boys; $35 for darkroom...
When radio first went Hollywood, microphone men were glad to put any Hollywoodian on the air any time. Cinema was glad to get the publicity. But soon radio found big money in Hollywood broadcasts, and the radio-cinema honeymoon was over. Last week cinemagnates were shown emphatically that radio is through with giving them anything for the asking. Stations KFI and KECA (NBC's Los Angeles affiliates) refused to donate time for broadcasting the world premiere of Marie Antoinette from Hollywood's Carthay Circle, demanded that M-G-M pay regular commercial rates for the air time...