Word: cinemaseers
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There's a new axis of evil threatening the world's security - Dr. Octopus, Magneto, the Kingpin of Crime, and the Green Goblin (among others). Fortunately, the forces of light are mobilizing too - Spider-Man, the Fantastic Four, Daredevil, the X-Men. Battles between good and evil are poised to...
"That's what I'd say if I were them," counters Dawn Hudson, Pepsi's senior vice president of strategy and marketing. Beneath Coke's outward calm, executives are seething over the NFL loss. The last thing the company wanted was a high-profile setback while Pepsi was gaining share...
Once a trailer gets to theaters, positioning is crucial: the studio wants it to play close to the start of the feature, after the audience has settled down. Deals are struck to get trailers in front of big movies. Last year Sony paid exhibitors to put a trailer for its...
Within the last month or so, all sorts of new rules have been enacted under the unassailable heading of “security measures.” Hoyts’ cinemas in the hinterlands no longer allow movie-goers to bring bags into movies—consumers are meant to...
Hoyts cinemas benefit from a decrease in fairly priced food smuggled into its theatres. With fewer sightseers clogging its elevators, the Marriott has a happier paying clientele. And by roping off its waiting area, Penn Station prevents homeless people, the mere sight of whom might disturb Amtrak’s...