Word: cinematographical
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British Cinema. The two largest organizations in British cinema last week merged to form a $70,000,000 unit controlling some 300 British theatres. Gaumont British Corporation acquired control of Provincial Cinematograph Theatres Ltd. Gaumont has been both producer and exhibitor; Provincial is solely an exhibition chain. Gaumont has a sound-picture device, called the "British acoustics system." There is also an Anglo-German "talkie," better than British "acoustics," comparable with the U.S. talking picture machines. Either British acoustics or the Anglo-German mechanism will presumably be installed in the Gaumont houses, to the exclusion of U.S. sound pictures...
...Mussolini decided immediately to ban the offending cinema, he would have done exactly what Great Britain's Cinematograph Exhibitors' Association did in 1925 to Director Carl Laemmle's Phantom of the Opera.* Shrewd, Director Laemmle let it be rumored that his film would encourage recruiting in His Majesty's armies. Accordingly, when the film arrived in Southampton from Manhattan it was greeted by an escort of territorial troops and a jubilant band which accompanied it to London. Decidedly, Director Laemmle had scored a signal advertising coup...
Americans know that Thomas Alva Edison invented the "Kinetoscope"; and Frenchmen know that Louis Lumière invented the "Cinematograph." Experts still wrangle over which of these inventions was the more basic; but grizzled Louis Lumière has long since ceased to care. Interviewed last week in Paris he barely condescended to observe: "My. brother Auguste and I looked upon our invention as a novelty, capable of offering distraction for a few moments only. . . . The Americans have taken a toy and made it into a trade. . . . Primarily I am a chemist. I have little or no time...
...present grandiloquently named but impotent British Board of Film Censors, chairmanned by famed "Tay Pay" O'Connor, now vacationing in the U. S. (TIME, March 5). The Board possesses no legal jurisdiction, but by commercial agreement its recommendations are obeyed in the numerous theatres of the British Cinematograph Exhibitors' Association...
...Serafino Gubbio cranks his camera, inside the cage with Nuti. Aldo Nuti aims carefully and shoots, not the tiger, but the Nestoroff. The tiger tears him apart. Gubbio cranks on until someone fires pointblank through the bars into the tiger's ear. He thereby achieves perfection as a cinematograph operator. Emotionless? Oh, no. His suppressed terror strikes him dumb forever after. But except when he thinks of the fierce, innocent tiger's death, he has peace...