Word: cinemax
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Dates: during 1980-1989
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What Disney and Playboy offer, notes Paul Kagan, publisher of Pay TV New-letter and a respected analyst of the industry, is "a departure from the essentially movie based programming of HBO. Showtime, Cinemax and The Movie Channel. They are not trying to be all things to all people." As exponents of the technique of "narrowcasting" (aiming at a relatively small and well-defined audience), the two channels add what cable pros call "complementary tiers" to the mix of available programming...
...children, Faerie Tale Theater. The listings are tersely descriptive rather than critical ("so that you can use your own good judgment," says a message to readers), though capsule movie reviews poke some mild fun, even at films carried on Time Inc.'s pay services, Home Box Office and Cinemax. Top editors pledge that coverage of company-owned program services, and their competitors, will be "evenhanded...
...magazine (at a cost of 700 per issue) will be marketed jointly by Time Inc. and cable-system owners, with both sharing in the revenues. Because of that arrangement, and because Time Inc. is itself a major supplier of cable programs through its Home Box Office and Cinemax movie channels, some competitors raised questions of potential conflict of interest. Peter Funt, editor and publisher of On Cable, characterized the plan as "sort of like inviting the fox in to give a lesson to the chickens." Said Merrill Panitt, editorial director of TV Guide: "Our feeling is that if we became...
...leaving a narrow black border at top and bottom and losing only the extreme sides of the frame. This technique reasonably preserves the director's original compositions. European television has been using such masking for years, but American television has remained leery. "It's dreadful," says a Cinemax executive. In 1981, according to the executive, when HBO acceded to Woody Allen's request that it show his Manhattan masked, viewer response was negative: "You just can't laugh at Woody Allen when he's only 1½ inches tall...