Word: cinemoguls
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...TIME indeed guessed wrong as to Cinemogul Skouras' intentions, thanks him for setting the record straight on Forever Amber's "clean...
...year's end many a cinemogul, starved for box-office cake, waited wistfully for the critical crumbs in year-end reviews. The critics were kind...
...Cinemogul J. Arthur Rank had stood his ground against his critics with all the solemn dignity of an elephant harried by terriers. But last week, the heel-nipping of London's press drew blood. So did their implications that Rank's General Cinema Finance Corp. Ltd., which produces Rank's pictures, was short of cash. Reluctantly Rank opened the books of G.C.F. and gave outsiders their first peek into his movie finances...
When the Roman Catholic Legion of Decency recently demanded that he change the title and almost everything else about Forever Amber, Cinemogul Skouras took a strategic fit of Achillean sulks, and changed nothing. The old publicity campaigner guessed, correctly, that Legion disapproval would whet public pruriency and boost attendance as nothing in the juiceless film itself could...
Through such prestige films as Henry V and Brief Encounter, British Cinemogul J. Arthur Rank got a size ten foot in the door of the world movie market. But last week, as Hollywood had long predicted, Rank was preparing to sacrifice quality for quantity and go after the U.S. market with mass production...