Word: cinerama
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...also received a description from TIME Correspondent Keith Wheeler on what happened when Cinerama hit the international trade fair at Damas cus. You'll recall that in an earlier story (TIME, Sept. 13) on this Damascus fair, TIME reported that the official first-night audience didn't quite know how to take Cinerama, adding that "the real test would come" when the Syrian people got to see the show. I found Wheeler's report on "the real test" particularly interesting, having spent a great deal of time in Damascus during the war. Wrote Wheeler...
Still others sat on the terrace of a restaurant across the road, where they sipped beer and munched sandwiches, still able to see the top half of the screen and hear the sound. The restaurant's business boomed so hugely that the grateful owner sold beer to the Cinerama staff at cut-rate prices...
Except for coming to look, the Russians failed to react visibly at first to the fact that Cinerama had stolen the show at the fair. Then the reaction came. They rented a downtown theater and offered free round-the-clock showings of Russian films. The pro-Communist newspaper Barada announced loftily that "Russia has had Cinerama for 20 years. In fact, Cinerama was invented in Russia and the Americans stole the patents...
...maid is beating my brains out for me to get her a ticket for Cinerama, but she hasn't shown any hankering to visit the Red Star pavilion. See what I mean...
...Manhattan, This Is Cinerama, pioneer 3-D spectacle among U.S. films, finishes up its second year this week-still going strong. Its exhibitors, Stanley Warner Management Corp., totted up some cheerful facts and figures. Shown in only 13 big cities, Cinerama nevertheless drew a total audience of over 9,000,000. Original cost: $900,000. Box-office gross to date: $17 million. First European showing: in London, this week. Coming soon: Cinerama Holiday, produced by Louis de Rochemont...