Word: cineworld
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...says Emma Buckingham, a practical-minded 22-year-old job seeker. Buckingham made the 45-km trip from Luton to see the newly released Hitchhiker's Guide to the Galaxy, lamenting the cost of tickets closer to home. My ticket cost $6. Across the road at the staff-heavy Cineworld, we would have stumped up a third more for our seats. Shunning popcorn, I looked out for the discount easyPizza delivery I'd ordered online more than a week earlier. Sure enough, setting the gold standard for brand synchronization, my pizza was driven to the cinema doors minutes after lights...
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