Word: cingular
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Dates: during 2000-2009
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...highly anticipated commercials probably draw as many people to the television as the game itself. The ads are a competition in frivolity, such as a yuppie rendition of the famous Budweiser "wassup?" campaign and a Bob Dole parody of his Viagra ad for Pepsi. A commercial from Cingular wireless, however, stood out from the status...
...third quarter, Cingular ran a 60-second spot featuring Dan Keplinger, a disabled artist. Although one does not know if the commercial intends to make light of a severe disability, the ad quickly strikes a serious chord as Keplinger says, "Yes, there is an intelligent person inside this body...
...audience probably did not know the artist, the effect was profound. Silence draped the room of the stupefied crowd. For a moment, the alpha males in the room abandoned their Godfather cloaks. It was invigorating to see a commercial and response of that nature, and I applaud Cingular for its novel step in Super Bowl advertising. In the midst of tube-sock donning Britney Spears, buckets of beer, 200 lbs. muscle machines and salsa, it is vital to have 60 seconds where one can be reminded of what truly matters in life...