Word: cingular
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Dates: during 2001-2001
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...inevitable that temp work would go international, especially in the telecommunications field, where cell-phone standards vary wildly--and seem to change overnight. Vendors such as Nokia, Ericsson and Motorola and network suppliers such as AT&T and Cingular must be flexible enough to work in developing countries, including China, as well as advanced markets such as Europe, where third-generation (3G) systems will soon combine high-speed voice and data. With telecom engineers in short supply and companies leery of adding full-time staff for short-term projects, contract workers have filled...
Voicestream is the most recent in string of cellular providers who have set up shop in the Square. Within a few blocks of the store are Cingular Wireless, located at 22 Eliot Street, and Sprint PCS, which is at the corner of Church and Brattle Streets. Both stores have had little trouble finding customers, especially the Sprint branch, which has proved to be a goldmine for the company. Mark Duncan, Director of Marketing for New England, couldn’t be more pleased. “We are very happy,” he says...
With so many students eager to reach out and touch someone and use up minutes at their parents’ expense, the market seems ripe for an all-out battle between the three wireless giants. However, none of the three players seem at all concerned about the rivalry. Cingular Manager Brian Leavitt remarks, “I don’t think that Voicestream is going to be any bit of competition for us. As far as any type of digital or wireless service, we’re going to beat them...
...Cellular One store, which handles Cingular service, sales representative Robert M. Tran said he had also noticed slightly higher sales. The Nokia 5165, the phone his store is offering for free with plan activation, is the top seller among student customers...
...audience probably did not know the artist, the effect was profound. Silence draped the room of the stupefied crowd. For a moment, the alpha males in the room abandoned their Godfather cloaks. It was invigorating to see a commercial and response of that nature, and I applaud Cingular for its novel step in Super Bowl advertising. In the midst of tube-sock donning Britney Spears, buckets of beer, 200 lbs. muscle machines and salsa, it is vital to have 60 seconds where one can be reminded of what truly matters in life...